Wensday, October 17, 2007, 1:42 p.m.
The war has begun between blu-ray and HD DVD. Randy Waynick, senior vice president of marketing in Sony’s Home Products Division said that the company has sold somewhere in the neighborhood of 100,000 blue ray players and 100,000+ Playstation 3 consoles. One advantage to the rival, HD DVD is the cost. Where the HD DVD costs $250, the blu-ray comes in at a price of $500. With the cost of HD DVD so low, blu-ray does offer a more vast selection to choose from, but would not help sales if HD DVD players drop to $199 during the holiday season. As a consumer, I would be more reluctant to purchase a HD DVD. The main factor in my decision would be cost, because I am in a low income bracket. Analysis HD DVD players cost half as much as blu-ray, 250/500. HD also has more high ranked sales for dvd’s. Sony believes that who ever will have a cheaper player by the time it hits the mainstream consumer first, will win the battle. Right now it’s a close race. (195)
